NK Jewellery- Marketing Plan
For this project, team SSK Marketing analysed the company and its business strategy and created amarketing plan for NK JewelleryCompany NK Jewellery, an online jewellery shop offers artisanal jewellery with semi-precious stones.
Online Advertisement
SEM & PPC
Search Engine Marketing, Pay Per Click
Pay Per Click ads are seen on top and sides of the SERP when a user has a query.
PPC are chargeable and they charge the company for the times the ad is clicked and a viewer lands on the page.
The PPC ensures that our page is promoted on top of SERP as an advertisement.
Continuous exposure to top of SERP increases our brand awareness, which is needed for NK Jewellery to reach their vision
Google Ads
1a
Keywords
Pick the right keywords you want to target to show in the display in SERP
Set a budget (start with small and begin to scale when there is a profitable return)
Taking help of Keyword research tools like Mangools give ideas about trending keywords people are using on search engines.
Pick the 3 most trending keywords resonating with your target audience and your niche.
2
Track PPC success with KPIs.
Clicks- the total number of clicks received on the ad.
Cost per click - price we pay on the ad.
Clickthrough rate (CTR) -percentage of ad views that result in clicks (HubSpot, 2023).
Impressions - most important for brand awareness.
Conversion Rate - percentage of people that complete the CTA on your landing page and become a lead or customer.
3
Benefits- PPC, Google Ads
PPC ads offer budget control.
PPC ads offer measurable analytics.
Faster results than SEO.
Data reveals audience preferences and performance insights.
1b
Landing Page
The landing page is crucial, as it's where users go when clicking the ad.
Redirecting clients from paid clicks to the collection page is recommended.
